Organic vs. Paid Traffic: The 2024 Guide to Website Growth

“How will I get traffic?” is the first thing comes in mind when we start a new website. We can get this traffic from two sources. First source is know as Organic traffic and the second is paid traffic. In this post, we will discuss these two important sources of traffic. Before we start comparing organic traffic vs paid traffic we need to understand what is organic traffic?, what is paid traffic? And how organic and paid traffic works?

These questions will only be answered when you will read this whole article. I try to solve all the queries which come in mind about these two sources of traffic. Read this post till the end to find some tips I have shared that you can use to increase your website traffic.

ORGANIC TRAFFIC VS PAID TRAFFIC

Before going further deep in comparison, we need to understand what is organic traffic and what is paid traffic? Let’s start with organic traffic.

What is organic traffic and how to optimize your content for organic traffic?

For a better understanding of what is organic traffic firstly, we have to understand what is SEO (Search Engine Optimization)? In simple words, SEO is a practice to Produce the most comprehensive practical and useful content so that the users can find it relevant and engaging. If Google finds your content relevant and engaging, Google will send organic traffic (search traffic) to your website and rank it higher.

The content should perfect to mark the website will rank them by a static tactic that generates 1000 site visitors today equal another 1000 site visitors for tomorrow. Now as we’re talking about the page visitors, there are many other pages who are using the same content as we are using but the difference is how we manage our page content.

The most important thing is how fresh our content is. We need to update our page regularly because in the 5G world everyone is updating themselves in every 5 minutes. We can achieve the attention by sharing:

• Blog articles.
• Videos with 3D infographics.
• Keyword optimization.
• Off-page optimization.
• landing pages with premium quality images.

Let’s know the concept with the help of an example suppose you have a business of bags and boots and now you want to do an SEO of your website that will rank above in Google. Basically, organic traffic will help your website to spread all over the internet that this company is selling bags and boots the company.

To do so, you have to do some keywords Research So that when the person searches your keyword your website should be in the top 10 searches. You can use Semrush to do your keyword research which can bring traffic and conversations.

There are many techniques you can implement to optimize your website You can follow a few of them because we cannot do everything just to rank your website. So better make a to-do list of some of the important tactics you can implement.

As I told earlier, The first and most important step is your website should have good content that is solving a particular problem of your prospects and to provide them a solution to their problem. The second step is to do on-page and off-page optimization.

You can use different measures to optimize your the page by putting some of the keywords in your website so that it can help others to search to your website some of them are as follows:

• Keyword optimization
• Acquiring backlinks
• Social bookmarking
• Classified submission
• Infographics submission

Doing all these submissions for organic traffic optimization, you can rank your website higher even on the first page. You need to every day just to rank the website on that first page on Google.

What is paid traffic?

You know when we are working with organic traffic, you have to wait for Google to rank your site higher. It takes time but When it comes to paid traffic everything comes at first whether it’s traffic or conversion. The reason is if you are paying for something you want quick results too. That’s the reason Paid promotions are equally important to bring traffic to your website. Let us look at how this paid traffic actually works.

The are many platforms available for paid marketing like Google, Facebook, Twitter, and Instagram. There are many other social media platforms also there but these 4 are major platforms because 80% of the traffic comes from these social media platforms only.

How paid traffic works?

Basically it can be said that you are paying these platforms to sent visitors on your website. there are two major tools are there that can be used to run your paid marketing/search campaigns.

1. Google AdWords
2. Bing ads

There are other social media marketing websites, like Facebook, Twitter, and Instagram, which you can use to run your paid marketing campaigns. You can run different types of ad campaigns for your cold, warm and hot audience. however, some of the most common sources of paid traffic are :

• PPC
• Search traffic
• Display Advertisement
• Social traffic

PPC (Pay Per Click)

What suggests PPC stands for pay-per-click which means you pay for each click which was sent to your site. The only difference is that you will select the traffic what and how much as per requirement you need for your given task.

Like if you want to target a specific set of audiences to sell a product, you can use Pay-per-click campaigns to showcasing your product, again and again to them. It will help you to get more leads and conversions.

You can run these Pay-per-click campaigns to advertise your product into various platforms you think that your prospect is using to find the solution to their problems.

Search traffic

This is another form of PPC traffic because here also you are paying for every click which is sent to your website. The difference is: The cost of Search traffic can be quite high because it targets those specific users who are searching for a specific keyword. Because the Intent is high, so the cost can be high too.

For example, if someone is searching and typing the keyword ‘red shoes’ or ‘red casual shoes’ then it is more than enough to understand that the person will buy the product. So we have to show the most efficient product which will help them to capture the need.

You can use this traffic to increasing brand awareness and capture leads through your lead magnets. You can sell your low-cost tripwire and high ticket products too through these search traffic PPC campaigns.

Display advertisement:

Display advertisement is very common in basic. Whenever you visit some site you can see many displays adds there. Some are statics and some are animated in nature. These are coming with cost-per-impression matrics because you are paying each time a user is viewing your ads regardless if they click on your ad and visit your website or not.

You will get fewer clicks through these ads because visitors did not ask to see what you have to offer. If they like the ad banner that you are posting, they will come directly to your website. These ads can work very well for your retargeting campaigns that can help to bring back your prospects which leads to more conversions.

Social traffic

This is a new form of traffic that is generated from social media platforms such as Facebook, Pinterest, LinkedIn, and Twitter. or example, a user who clicks on a tweet or a Facebook post and then arrives on your website will be counted as social traffic in the analytic report. This type of traffic can be organic or paid depends if this traffic is coming from paid promotions or organic activities.

You can use this social traffic to build engagement with a specific type of audience based on demographics, age, and interests. It will also help to run a different type of marketing campaign based on that demographics and interest.

BENEFITS of ORGANIC TRAFFIC VS PAID TRAFFIC

BENEFITS OF PAID TRAFFIC

First, paid traffic can have an extremely good impact over the point of the person who is searching for your website or looking for the product which you are selling. They can directly come to your website by just seeing the ads. You can easily target a specific type of audience based on the keyword and demographics like age, location, hobbies or gender.

Secondly, as you can see the goal of both organic and paid traffic campaigns is the same as to be claimed but when we talk about competition, you can easily beat that competition through paid traffics. Paid traffic can give you instant results based on the keyword you are using to target and It’s easier to measure return as well when you are creating a paid campaign.

Thirdly, Content marketing or unpaid social media marketing may take some time, and if many businesses can’t afford to wait for that kind of marketing strategy to pay off. Paid traffic allows a specific product or service to get noticed immediately and can bring conversions immediately.

Fourthly, Retargeting and remarketing are very good techniques to better target the customers. The more you build a user’s profile by knowing what he likes and what he searches for the easier it to provide the value of your product. If you are getting traffic from organic and then retargeting that traffic from paid ads your conversion will increase.

BENEFITS OF ORGANIC TRAFFIC

Firstly, the cost advantage is one of the most important and beneficial things when we talk about organic traffic. You are not paying anything to google or any search engine which is sending traffic to your website.

Secondly, Organic traffic brings credibility. If your website contains valuable information or content for the public, the search engine will favor your website and you will get a permanent ranking. It will be hard for your competitors to beat your ranking on search engine if your contents are highly informative. Although Organic SEO takes time but it will decrease your cost of accusation drastically.

Thirdly, If you are using more keywords like information keywords, navigation keywords, transactional keywords, commercial keywords, it will bring highly qualified traffic. If you optimize your website for these keywords it also helps to increase your ranking in search engines. A high ranking means more traffic and more traffic means more conversions.

DIFFERENCE BETWEEN ORGANIC and PAID TRAFFIC

CONLUSION

Now as we know about all the important points of both organic and paid traffic. We can easily compare between organic traffic vs paid traffic. If you understand deeply, organic traffic and paid traffic both are useful at their places and you will get much better results if you combine both of them.

Tip to follow: If you are getting traffic from organic traffic and then retargeting that traffic through remarketing paid campaigns, it can increase your conversion drastically.

Must check these too:

• DIGITAL MARKETING TUTORIAL FOR BEGINNERS IN 2023

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